There are countless applications for augmented reality in the construction industry. Here's what we are doing to maximize its impact.

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Hello Tomorrow
December 08, 2023 selected as Deep Tech Pioneer by Hello Tomorrow has been chosen as a Deeptech Pioneer by Hello Tomorrow, standing out among over 4500 companies from 120 countries. Being recognized in a leading deeptech forum is an honor and brings us one step closer to the finals in March 2024.

BoostUp EIT
November 20, 2023

BoostUp Challenge by Talgo and EIT Manufacturing WINNER won the BoostUp Talgo Challenge at the EIT Manufacturing Summit 2023! Our team is feeling honored to have been recognized for our innovative solutions and dedication to advancing manufacturing with AR guidance. A big shoutout to all the incredible minds at the summit – it was inspiring to be part of discussions on tackling skills shortages, emerging new technologies, and impactful initiatives surrounding sustainability.

October 20, 2023

Collaboration with ETH Zurich on sustainable compressed earth block dwellings

The AR app is used to accurately assemble mortarless compressed earth blocks (CEB) on site and guide the labor force through the construction process using augmented reality instructions. Find out more about this sustainable, low-cost housing project at ETH Zurich (Yu Zhang and Prof. Kristina Shea) here.

Top 100 Swiss Startup Award voting is open!
August 20, 2023 CEO is among the 100 Digital Shapers 2023 CEO and Co-Founder Dr. Fadri Furrer has been selected as one of the 100 Digital Shapers by BILANZ Wirtschaftsmagazin, PME, and HANDELSZEITUNG. See all portraits of the 100 Digital Shapers here.

Top 100 Swiss Startup Award voting is open!
June 08, 2023

VOTE NOW – every vote counts!

Vote for to be among the Top 100 Swiss Startups! We develop augmented reality tools to bring interactive 3D models directly to construction sites. Visit, click VOTE NOW and sign in with your LinkedIn account. Voting is open until July 23rd, and the winners will be announced at the TOP 100 award ceremony in September. Thanks for your support!

Startup days 2023 and SICTIC pitch
May 25, 2023

Startup days 2023 and SICTIC pitch

The startup days 2023 and SICTIC Investor Day were successfully held on May 25th in Bern. As one of the six selected startups, we had the exhilarating opportunity to present our solution to a room full of SICTIC investors. After a compelling 90-second pitch, we were granted the chance to provide a more detailed 5-minute presentation of our AR app. The event served as a valuable platform for engaging with potential investors, discussing the exciting potential of our AR software in the construction industry, and establishing numerous promising business connections for the future.

Presentation for SNSF at ETH Hönggerberg
May 16, 2023

Presentation for SNSF at ETH Hönggerberg

Our CEO, Fadri Furrer, showcased our AR app at the annual Swiss National Science Foundation's site visit of NCCR Digital Fabrication. NCCR dfab’s mission is to integrate digital technology seamlessly into building processes, and we are delighted to have them as a strong partner in our network. In this ever-evolving industry, augmented and mixed reality tools are rapidly gaining prominence and transforming the way we work.

Innosuisse project collaborators
May 12, 2023

Innosuisse project update

We collaborate with Swiss timber construction companies on our ongoing Innosuisse project titled 'Planning and Quality Control for Timber Construction using AR'. The project's goal is to develop tools that seamlessly integrate our application into CAD software and automate the extraction of AR instructions. We greatly appreciate the valuable insights provided by Blumer Lehmann, ERNE Holzbau, Balteschwiler, Tschopp Holzbau, Künzli Davos, A. Gantenbein Holzbau, Kälin HolzTechnik, Uffer, and Stamm Bau!

Startup Forum St.Gallen
May 05, 2023

Startup Forum St.Gallen

Hello from the Startup Forum St. Gallen! It's always great to meet other startups, companies, and potential clients at networking events. This event was organized by Amt für Wirtschaft und Arbeit Kanton St. Gallen, RHEMA Rheintalmesse, and IFJ Institut für Jungunternehmen.

BAU 2023
April 17, 2023 at BAU Munich 2023 attends BAU Munich, Germany's biggest trade fair for architecture, materials, and systems, which takes place from April 17th to 22nd. This event brings together the international community involved in planning, building, and design, including architects, planners, investors, representatives from the industrial and commercial sectors, and building trades professionals.

February 17, 2023

Innosuisse project with GKR and Cadwork

In our second Innosuisse project, we develop the tools to integrate our AR application meaningless in CAD software. Together with GKR and Cadwork, we integrate visuals in the users' CAD software to show what they are going to see in AR as soon as they are done with a design.

November 24, 2022

Implenia construction site test

Tests with Implenia AG, the biggest construction company in Switzerland, led to interesting discussions about how to take advantage of AR in the construction sector. Our solution connects all information in the BIM directly and interactively to the construction site. After uploading an IFC file to our platform, your 3D BIM building plan is only one click away and can be accessed in the app or on a projector.

Builcon test
November 14, 2022

Builcon construction site test

We had a great meeting and on-site test with Builcon Energie AG to discuss how the precision AR platform can connect electrical installation teams to Builcon’s detailed BIMs on the construction site.

September 22, 2022

Innovation meets architecture meets wood

Nachtaktiv is a science education program, that aims to promote creativity, critical thinking, problem-solving, self-confidence, and youth leadership. We were invited to be part of the event that took place at ZAZ Bellerive, where the acoustic wall is exhibited until October 30th. Talking about our work and sharing our passion for innovation and cutting-edge technology with a young crowd was a pleasure.

September 04, 2022

School class visits and robots

On September 5th, a local school class visited us at the ETH Zurich Robotic Fabrication Laboratory and got the chance to try our app with first-hand instructions from CEO Fadri Furrer. The young adults had great questions for us. Which lead to an interesting conversation about technology, the future, and what it’s like to grow up in a fast-paced and rapidly developing world.

September 02, 2022

International Wood Fair Klagenfurt, Austria

We were part of the International Wood Fair in Klagenfurt, Austria. For four days, our team showed the app to everyone that walked by our innovation area booth. People were intrigued, and some were a little skeptical at first, but after trying the app themselves and walking around the timber element with information from the 3D models overlayed in augmented reality, we got a "wow" out of almost everyone.

August 29, 2022

App release on Google Play

The construction guidance app is now available on Google Play. The free trial version allows you to look at an exemplary 3D model in augmented reality (AR) with additional features such as precise dimensions, instructions in AR, sequenced building steps, and switching between AR and VR modes. Contact to get the premium version and available extensions, including higher accuracy through our snap mode, quality control, quality assurance, and synchronized reporting across all devices with any desired 3D model using standard BIM software.

acoustic wall
June 08, 2022

New acoustic wall for exhibition

The new acoustic wall is part of the inspiring exhibition TOUCH WOOD curated by Thomas Hildebrand, Carla Ferrer, and Celina Martinez-Cañavate S. It focuses on the potential of wood in architecture and engineering. The project was a collaboration between, ERNE, Basler & Hofmann, and Gramazio Kohler Research and stands in the Zentrum für Architektur Zürich ZAZ BELLERIVE.

May 18, 2022 wins startupdays 2022 CEO Timothy Sandy won the startup pitching battle in the category Autonomous Systems at the 2022 startupdays in Bern.

BASE Bahay using
April 13, 2022

BASE Bahay builds affordable housing with

10'000 houses are being built with the app in the Philippines in collaboration with BASE Bahay Foundation and their partners. Additional to the digital guidance, the app also serves as a training and learning tool. For us, being active in the Global South is paramount as we foresee that technology can help lower inequalities. and Kids in Motion
March 06, 2022

Collaboration with Swiss NGO Kids in Motion

Shade structures in Kenya have been built using the mixed reality app on Education Campus MangoTree. The project by Kids in Motion and their partners was built from 2018 to 2021 with the goal to teach those who cannot otherwise afford education.

incon pitching for SIC phase 2
September 09, 2021

Finalist in the 2021 Swiss Innovation Challenge

After two rounds of pitching, has made it to the finals of the 2021 Swiss Innovation Challenge. We have already received a lot of great feedback on our business so far and look forward to pitching in the finals in November.

Brick facade for Kitrvs winery
August 23, 2021

Brick Award 2021 finalist

Our 'Augmented Bricklaying' project, done in collaboration with Gramazio Kohler Research at ETH Zurich, has been named a finalist for the 'International Award' in the 2021 Brick Award. This amazing recognition shows how our augmented reality guidance can be integrated into traditional building processes to enable masons to build remarkable structures. The winner will be announced in November 2021.

Gebert Rüf Stiftung logo
July 31, 2021


We are extremely excited and grateful to have received an Innobooster project grant from the Gebert Rüf Stiftung. This support will accelerate our market entry in providing augmented reality construction guidance solutions. Link.

June 21, 2021

Article by StoneCycling

Our friends at StoneCycling, who develop sustainable construction materials, recently featured our augmented reality guidance technology in a great article. Read it here.

Finalist 2021
May 16, 2021

Finalist in the 3D Pioneers Challenge 2021

For the second consecutive year, we made it to the finals of the 3D Pioneers Challenge (2021). This year our project, done together with Felix Taubner at ETH Zurich, shows a novel system for AR-guided sculpting. Check out our project video here.

VentureKick logo
May 14, 2021

VentureKick Stage 2 passed

incon has reached stage 2 of the VentureKick startup program. We are extremely grateful for the coaching and support giving us a kick in the right direction. Link.

Brick facade for Kitrvs winery
January 27, 2021

Archdaily Building of the Year 2021 finalist

Our 'Augmented Bricklaying' project, done in collaboration with Gramazio Kohler Research at ETH Zurich, was named a finalist for the 20201 Building of the Year in the Industrial category by ArchDaily. Big congrats to the project team! Link.

Winner in Architecture
July 14, 2020

Winner of the 3D Pioneers Challenge in Architecture

Our 'Augmented Bricklaying' project, done in collaboration with Gramazio Kohler Research at ETH Zurich, won the first prize in the Architecture category at the 2020 edition of the 3d Pioneers Challenge (2020)! Patrik Schumacher, Principle Architect at Haha Hadid Architects, says the project is "a wonderful example of man-maschine symbiosis."

Brick facade for Kitrvs winery
January 27, 2020

Augmented Acoustics featured in ETH Annual Report

We are honored that our 'Augmented Acoustics' project, done in collaboration with Gramazio Kohler Research at ETH Zurich, was featured on the cover of ETH Zurich's 2019 annual report.


Instructive Construction AG
Technoparkstrasse 1
8005 Zürich, Switzerland


+41 (0)79 370 44 81