Unlocking the power of intuitive AR software on everyday devices. We empower all stakeholders in the construction industry to fully take advantage of 3D models for off-site and on-site use.

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Investment Facts

Company Name
Instructive Construction AG
Fadri Furrer, PhD and Prof. Marco Hutter was incorporated in 2021 and is an ETH Zurich Spin-off.
MVP launch
The minimal viable product was launched in 2022 and is available on Google Play.
Longterm pilots
A pilot project with Base Bahay Foundation was successfully completed in 2023. We are now transitioning into a new phase with Base Bahay Foundation to utilize the app to scale social housing projects.
We're now targeting longer term pilot projects for durations of 6+ months, after running short pilot projects with some of the largest Swiss timber prefab companies.
Completed projects with
Erne Holzbau, Renggli, Blumer Lehmann, Inhus, Shimizu, Basler & Hofmann, Implenia, Losinger-Marazzi, Gramazio Kohler Research, Base Bahay Foundation, Resilient Civic Design Collective, ZAZ Zentrum Architektur Zürich, MIT Massachusetts Institute of Technology, University of Michigan.
dealum profile
Instructive Construction AG (
MVP / Seed
Capital seeking (CHF)
1'000 - 2'000'000

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Instructive Construction AG
Technoparkstrasse 1
8005 Zürich, Switzerland


+41 (0)79 370 44 81